This is a ration which indicates the rate of return on equity shareholders investment. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. this is unlike nonunion workers who are considered "at-will" employees. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Are you looking for a report which is not covered on our website? In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). increased competition has forced ryanair to reduce fare prices. This allows customers to book flights easier and increase Jet2s revenue. For instance, in . 1. Building your map. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. . easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. 4. This airline focuses on low cost, financial strengths and on high efficiency. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). In this case, the fares are one way and a price is quoted for all the seats on the same flight. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. There are unions in almost every conventional business. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. the elasticity of demand is determined by competition. Define your stakeholders. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). The table on financial analysis provides a reflection of past performances. 1997. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Explains that suppliers don't have suppliers, but do receive donations and want keith's rescue dogs to use these donations to their advantage and to help the dogs in their care to receive a better life. Developing the range of ancillaries on offer such as the Inflight retail proposition. 1. the total discounted cost stream is 10.5 billion. Explains that ba is in a competitive lucrative position because of the high-high situation. Updated: Feb 28th, 2023. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. You can build your own Stakeholder map using the simple steps summarized below: 1. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Page 8 of 50 - About 500 Essays Powerful Essays . Other strategic innovations which have made this airline to stand out have included ticketless travel and lower fares (Jones 2005 ). Numerator is obtained after meeting dues of all claimants of contractual dues. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. Essentially this has boosted the quality of services that this company has been offering. IvyPanda. 2008 2007 Change. The plans are underway to increase the fleet of this airline. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. The expansion of the European union brings to the fore issues of increase in the airline destinations. If they don't cut flight costs then they may lose the demand to rival budget airlines. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. A train company or media company may list its industry regulator as a primary stakeholder. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. The second aspect which is on the strategy of this company is sustainability. Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. In England, this company is registered with the number 3959649. A key aspect of planning for profitability is to sustain the core businesses of an airline. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. This can be attributed to the nature of economic trends plus the growing technological innovations. The intensifying rivalry among the established companies Thus the key aspect that has made this airline stand out is the brand name that it has managed to uphold. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Its headquarters are located at the London Luton airport, UK. Copyright 2000-2023. 1734 Oak Tree Road Edison, NJ. Purpose. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). Home; About. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. Engage with your stakeholders. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. The concept of this airline is based on the fact that the following the loosening of the restrictions regarding the airline industry, the demand for the short routes would be on the increase. To identify and name stakeholders who are part of a project ecosystem. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. Competition is stiffening in the airline sector. Within an enterprise, stakeholders may also include managers and staff. I wrote an article with 20 Stakeholder Analysis techniques. Easy jets efficient ground operations enable it to achieve extra rotations on the high frequency routes, maximizing the utilization of aircraft. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 3. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. We participated in last year's project with the SBTi, WWF, the International Council on Clean . Explains that corporate governance refers to the set of systems, principles, and processes by which a company is governed. duquesne basketball staff; hubble homes amethyst; dangerous animals in seychelles This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow brand reputation, economy of scale, and cost control are key success factors of ba. Or you could illustrate who the external stakeholders are that influence your business. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. SWOT & PESTLE.com (2023). people flying for pleasure are not being forced, so leisure travel would be considered excludable. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. The Annual General Meeting will be held on Wednesday, 23 December 2020. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why 1. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. You are free to use it for research and reference purposes in order to write your own paper; however, you To make the connections and associations between stakeholders tangible by visualising them. In addition, the airline should consider having community programs which demonstrate to all other companies how a business can directly affect the people and communities in the many cities which it serves through outreach services and community building activities. Analysis, Pages 18 (4448 words) Views. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. Map your stakeholders Explains the valuation assumes an 80% load factor annually and a 5% increase in the cost per passenger. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. why do airlines go bankrupt?. This enables easyJet to be efficient with network choices, with an emphasis on maximising returns. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). Opines that pressure groups want easyjet to continue to create a brand name for themselves and help the public trust their business. Powerful Essays. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. Identify your stakeholders . Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. Currently, EasyJet is ranked as a leading low cost airline in Europe. A stakeholder analysis, in simple terms, is the process of identifying potential stakeholders and separating them into different categories and groups per their level of interest, participation, and Influence in the said project. Upgauging the fleet enables easyJet to improve competitiveness on costs. Your company's leadership team, for example, is usually very invested and very influential when it . business class is the most competitive among airlines and is seen most heavily marketed. Digital Marketing and Social Media Strategy Analysis Report. 3.2. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. In addition, a stakeholder analysis can help you: Gain more support and resources. In this case, there is no cut throat competition among the supplier of these airplanes. Due to the increased use of the internet, it is becoming more and more easier to book online. Stakeholder analysis is a way to get help from key project players. This section is available only in the 'Complete Report' on purchase. Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. Figure 22: Balance scorecard (a) for . the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. in some countries, they are heavily one-sided, only taking into consideration rights of employees. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. Good Essays. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. IvyPanda. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. Explains that venter et. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. 3. This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. Sort By: Satisfactory Essays. This is IvyPanda's free database of academic paper samples. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. (2020, September 26). Do you want us to design a market survey or write a market research report as per your specific requirements? 3. A stakeholder is anyone who has a claim in some way to a company's products operations markets industry and outcomes (Ferrell Fraedrich Ferrell 31). Due to the COVID-19 pandemic, EasyJet had restricted its entire fleet of planes on March-30 2020, nevertheless, in June 2020 it proclaimed to resume its fleets for hundreds of summer destinations. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke 10. 1. Modern aircraft fleet with unparalleled network. Secondly, the airline has a good market share in Europe. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . Explains that airlines say jobs at stake if fee hike approved. 2. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. The airline industry is an industry which is growing to greater levels. The power of suppliers is another aspect which is brought to the fore by the porters five forces. It . This has been clearly captured in the vision and the mission statement of this company. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. This is a tool which is used in analyzing the industry where a company operates. We do not share your information with anyone. al. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. The detailed complete set of references are available on request in the 'Complete report' on purchase. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. Widely used in project management, stakeholder mapping is typically performed at the beginning of . An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. Explains that management and labor unions have fundamentally conflicting interests. False. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. In European airline industry, EasyJet, Baltic Air, WizzAir, and Ryanair: It is based on the low-cost, no-frills model of the US carrier Southwest. employers or management may lose a large sum of profit because of the inoperative production. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. easyjet stakeholder mapping . Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. References for EasyJet PESTEL / PEST Analysis. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. Investing in new generation fleet to replace older types drives economic value, lowering fuel and maintenance costs. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). Best EasyJet Topic Ideas & Essay Examples. Celebrating 15 Years in Business It has over 380 routes. This allows you to easily see who can influence your project and how each person is related to the other. The companys activities are aimed at offering international air transportation. Pressure groups and government. Top Quality. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. We will write a custom essay specifically for you. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. union wage premiums show the direct benefits of being a member. easyJet is a British airline, headquartered in London Luton Airport. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. Creating a stakeholder map: step 1. Customized Solutions Your privacy is extremely important to us. EasyJet airlines cuts costs through value pricing. Impact of consumer uncertainty on Brexit, 1. easyjet stakeholder mapping. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. (2020, September 26). INTERNATIONAL CONSOLIDATED AIRLINES GROUP, S.A. Senior Independent Non-Executive Director, Credit Suisse Asset Management (Schweiz) AG, Merrill Lynch International (Investment Management), KLM, IATA plan legal challenges over cap on Schiphol flights. The company has 15000 employees as per early 2020 records. All rights reserved. Explains that the airline industry is impacted by current market trends, and externalities. The company was established in 1995. Define the scope, goals, and desired outcomes of your project. pour que tu m'aimes encore partition piano pdf. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. You can use the following in your reference section in order to give credit to the source. The strategy has four strategic priorities that will build on easyJets structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europes most loved airline, winning for customers, shareholders and our people. Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. their diversity team provides training and advice on discrimination law. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Introduction and History. In essence, it gives a reflection of the confidence that the customers have in this company. By introducing the 'no-nonsense' theory to the European market, after its deregulation in 1992, easyJet did prove power by increasing . These monopolies denied other interested stakeholders from actively taking part in the industry. Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. . Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. This has further been characterized by the capable workforce who delivers quality services to the passengers. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. We are a low-cost European point-to-point airline. Analyse the relevant stakeholders with the power/interest matrix. Segmentation, Targeting and Positioning (STP) Analysis Report. Simple & Easy EasyJet Titles. By innovating in myriad ways, the company has been able to save costs and pass those savings along to its customers. Run projects smoothly with stakeholder mapping. Just another site easyjet stakeholder mapping Impact of Covid-19 on the economy and airline industry, 1. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. Focus on seasonality improvements such as season contracts and bases. Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. Explains that trade unions and management of an organisation come together to negotiate new compensation levels or wages for the workers. Heavy regulatory environment with three different European airlines regulators, 1. A stakeholder map typically falls on a two-by-two grid. Explains the discount rate used to determine the npv of future profits is 10.5%. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis.
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