By 1970s, it had become Pakistan's largest cotton trading company. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. But the industry has won accolades and made fashion shine. She unwinds with TV shows, reads books, and hangs out with friends and family. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. The bridals have excited us in the last two years and were changing things up. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. Karachista is Pakistan's top news, entertainment, music fashion website. SH: Contained maybe; but it is a big business. I am the face of bridal. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. We need to delegate and have younger people work with us. We have just entered the prt field and it is a tremendous challenge. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. Summary. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Do they ever think anything is enough? Now, Paperazzi is on its 160th issue and the pressure is on. You can never rest with retail. So, if I was racist, the impact is massive. I remember I worked from day 1. I was still in the last year of training and right after 10 days of my delivery I had to be back at work. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. They have . Whats with the fair stuff? Complexion should not matter. "I took it very seriously. Tomorrow is my daughters 7th birthday and the first day of a fashion week. It was then that we started to think about doing lawn on our own. They respect me a lot., For this young artist, financial independence is of utmost importance. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. "Ready to wear bridals is not a new concept but its new for us," Sana explains. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. Text Us @ 9095 (For Residents Of Pakistan Only). Reams upon reams of cloth draped around each model. A whole campaign was organized around the 100th issue which became a huge social media success. Sana Safinaz - Wikipedia Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. . She feels the older she gets, the more she needs to give herself a break and relax. A: But it was your time with Lakhany Mills that made your name. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. Being human, she obviously gets tired and drained out. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. SM: No. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. Her strength and support is the reason behind the success of each and everyone in my family. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. The field comprised of only a handful of women at that time. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. That way she wont have to compromise. Despite all her achievements, Shagufta is no stranger to self-doubt. Pom ppt final.pptx - SANA SAFINAZ Term Presentation SANA You dont have to be glued to your kids the entire day. Thats rare in the cut throat industry she operates in. People come by word of mouth. It is important for me to create the right balance between the carrot and the stick. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. You should just focus on yourself and your work. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. There were fights, logistical problems, and breakdowns but they always kept on pushing. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. Fashion fades, only style remains the same. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. She had learnt her lesson. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. Public asset : 397,260 USD. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. Today India looks at our industry; their prt market is not as organised as ours. We followed our instincts and they were spot on. Elite people with excellent financial resources making products for elite. But 27 years cant all be smooth sailing. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Pakistani fashion designer Sana Hashwani - infected by the coronavirus In lawn you can take a legal route because theres too much money involved. SM: With bridals and light evening wear. It was like climbing a mountain. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. [7] I do everything I tell everybody else to do. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. People dont understand the value of time; they stumble to their 11 am meetings at 1. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. SH: The entirely on our own is no longer something to take pride in. sana hashwani corona test | Showbiz Hut Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. The statement was published at Sana Safinaz's official Instagram handle. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. By Web Desk. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. It keeps you on your toes every single day. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. Included on the apparel side is the brands latest venture in retail. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. But it is also crucial to not forget your roles as a parent, as a daughter and as a partner in your efforts to achieve your goal. sana hashwani corona test . They both broke up in 2020. If we are careless as an industry, the impact is huge. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. A: So it is contained? SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. Sana and Safinaz are the most non-political and pleasant people in the field. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Sana Hashwani's Pond's Miracle Women - karachista.com SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Having said this, you have to be hands on if you want a successful business. She is taking care of other peoples wellbeing and saving lives. Design schools are another phenomenon; they are very good resources to find designers. Sana Safinaz condemns rumours about CEO testing positive for coronavirus If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Your children are your extension, something tangible that you leave behind in the world. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. Sadruddin Hashwani is a Pakistani entrepreneur. It has become her family and where she draws her strength from. Your time is not necessarily your own and having the support of your family is imperative. SH: I dont know. Lawn Royals: Sana and Safinaz. At that time she was opening her current salon. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. I wouldnt have been here, giving this interview, if it wasnt for them.. We do interiors entirely on our own. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. "One of the recipes for success is failure as well," Sana is honest to admit. We have done some of the biggest homes in Pakistan. She doesnt use her phone much and takes a break from social media. Strength, talent, efficiency and usefulness matter. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. Their position is professionally very strong. I come from a family of very hardworking women. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. SM: We only cater to our clients. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. She started working when she turned 19 and married her high school sweetheart 15 years ago. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. SM: You need to own the design. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. But managing to complete her CA despite all the odds was Shaguftas miracle moment. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. We provide you with the latest breaking news and videos straight from the entertainment industry. Its something we have to change. She is what she is today because of her mother. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. Abroad retail is massive. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. There are always projects, opportunities. Life before Sana Safinaz was good but Sana is thankful for being here. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. "Our first ever show was a disaster; I remember Safinaz cried after it. He authored his memoir 'Truth Always Prevails' in 2014. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . Fashion is one of the few thriving businesses in Pakistan. The little time I spend with them is quality time when we really bond. They see we are committed to the brand; that we are moving forward, investing and building the brand. "Weve outgrown different phases. The next one I do, I will do with a gallery. Daughter of Sana Safinaz's owner Zevair Hashwani tests - Oyeyeah It was especially important for her considering both her areas of work are very different from each other. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. We get into deep, long, and annoying conversations about post-colonial hang ups. "That was my baby. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. Amin A. Hashwani - Biography - MarketScreener However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. We have entered the next level with prt and are investing in the product and the brand. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. "Were not arrogant," Safinaz echoes the thought. Correct me if I am wrong. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. SM: Wherever there is a demand, there will be a supply. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . A: How organised is the fashion industry? What part of your business excites you the most? She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Lawn Royals: Sana and Safinaz | The Express Tribune Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. This is a time when most of them are bored, disgruntled or struggling. Again it was not a big vision; we said lets start this and see where it goes. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 SH: It made us a household name. You will all grow. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Best is to accept, go with the flow and breathe. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. So, you know, everything excites you.". According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Nothing is impossible. I miss you.. "Our finger is always on the buzzer," says Safinaz. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. My work brings about so many positive changes in me. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. SANA HASHWANI: We love both the business and the design aspect. The statement came a day after . [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. It was crass. So the price is a key point.". Would ve been a story if lower or middle class girls had made it. In fact she entered this field because of her own skin troubles. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. Mag Media News - Latest News Media Portal She feels that today, everyone is in rat race, trying to beat the rest and are oblivious to their surroundings. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. Salih Kalangan Umat Dunia. We started retail, not knowing a thing about it. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. Shes a super woman and my wonder woman.. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Its very involving and you have to be on top of your game. "For me it used to be lawn," replies Safinaz. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. In our society a lot of women depend on their families for little things that provide them happiness. When youre younger, little things seem big. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Sana has 1 job listed on their profile. Came straight home into quarantine as any responsible adult who has travelled abroad should do. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Its pretty hard to stop.. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. @F. Shah I guess they design for the niche, not for general public. We design and run bridal entirely on our own. She would go round and round the roundabout to see it. Instead, she took up hourly based teaching assignments and started teaching CA students. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. We started when the industry was at zero. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. A large family; 4 siblings, very hands on parents and a lot of love that goes around. Here one has to nurture and build teams which understand the brand. Abroad, when a designer retires, the design house goes and finds the next top designer. It is so liberating. Terms and Conditions Privacy Policy. Mohsin (Ali Tawasuli) is the person who passes stuff for us. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. SM: In this business PR is very important. She is someone who values the lessons life has to teach.
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